Historically, the Philippines has been a cash-based economy. People did not have bank accounts because the majority work in the informal sector, lack identification, and don’t have a social security code.
We recently partnered with a virtual wallet provider who offer a digital bank account app linked to a mobile network, to create in-app insurance solutions in order to differentiate them from their competition.
As mobile wallets grew in popularity in the Philippines, our client gained dozens of competitors. Therefore, they needed a way to differentiate themselves.
We designed an SMS based digital channel for direct enrollment and established an outbound call center in the Philippines to assist customers with enrollment, claim support, receiving payouts, etc.
Embedded Coverage for Today’s Digital World