Telecommunication companies often offer their own apps to customers in order to manage payments, airtime and provide news and special promotions. But customer engagement can be lacking with a telecom company.
We recently partnered with a telecommunications company to help offer a simple embedded health insurance product in order to incentivize customers to use their mobile app.
Problem
The telecom company wanted more customers to use their mobile app.
Solution
Incentivizing the telecom company’s customers to use the mobile app to purchase airtime, by also giving them access to simple insurance.
Implementation
MIC Global embedded a simple health insurance product for the telecom company’s customers to purchase that is easy to understand, straightforward, and can be purchased right from their mobile app. Customers can also make claims and receive payment right to their phone with the click of a button.
Results
Over 50,000 additional people signed up in the first few weeks.
Increased mobile app usage, as well as increased customer retention and loyalty.
Not to mention, providing uninsured people with access to health insurance.
Embedded Coverage for Today’s Digital World
