ABSA Bank is one of the biggest and oldest banks in Ghana and has a substantial customer base. They offer a range of banking services in both retail and corporate banking.
Absa is considered to be at the forefront of product innovation and technology in the African financial sector.
Absa was in search of a way to retain existing blue and white collar workers bank accounts as well as attract new customers to open accounts. They also aimed to increase market share in a fluid and competitive industry.
MIC introduced embedded retrenchment insurance for all account holders. This helped to increase enrollment of salary accounts to blue and white collar workers in Ghana.
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